A significant change occurred in late 2010 in how Google handles local searches. For several years it had discovered that one in five of the searches people did on their search engine were locally associated. While people wanted specific information about many different topics, a strong minority were looking for local information, often in the form of finding their local butcher, baker and candlestick makers.
This is an important change and if you are a local business you should learn how to get on Google maps immediately.
Google has long been experimenting with its mapping capabilities and GPS in addition to its superior access to the universe of data online. Currently, Google is able to identify the physical location of your computer when you do a search. It also knows the physical locations of all the businesses in its data base. As a result, it can plot their relative propinquity to you when you (or a future customer) do a search.
Google has made it all the way into the behemoth it is by stressing one particular goal: providing the user with the most relevant information possible in response to their search. Google Local Places is just one more major step they have taken to dominate the search market, by giving its users the relevant information they look for.
This has been an evolving feature. Until recently, if someone searched for a "chiropractor" on Google, or any other search engines, they would get millions of possible results. The first page of results might possibly display a national chiropractor institute, or perhaps individual firms in New York or Los Angeles. Seldom would the searcher see a result from their local area. This caused the person searching to customize their search to something like, "chiropractor, Minneapolis." When they did that, the results were a lot better. Websites would be listed which included both terms, and thus more useful to the Minneapolitan who was looking for a chiropractor.
An entire industry had sprung up for Search Engine Optimization or "SEO" to help businesses win the battle to be displayed on that first page of Google listings. I and other SEO experts advised businesses to get their sites to show up for local terms using, 'long tail geographical keywords.' That's the reason I named my consulting business, Minneapolis Internet Marketing Consultant and picked a url for my web site of MinneapolisInternetMarkeingConsultant.com.
But today this tactic isn't needed if you find out how to get on Google Maps. You can of course engage me, or any of thousands of SEO experts out there, but the simple fact is that it's not that hard if you spend a few dollars to pick up a guide on the web or on Amazon. I've published one called, "How To Get On Google Maps" that you can get from Amazon's Kindle store.
For most main street businesses, mastering Google local places and knowing how to get on Google maps is enough to get you the lion's share of the available visibility and customers in your marketplace.
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