Local businesses have just had a huge new consideration applied to their marketing needs with the advent of Google Maps and the Google Map. The handful of astute businesses in virtually every market across the nation will win a huge but possibly temporary benefit as they gain an early adapter advantage by claiming and completing their listings.
This time around, the technophobes will take a blow.
What is strange about the new Google Places Search world is that they may never need their own homepage.
That doesn't mean that they don't need to be seen online though. Web sites will still play a huge excellent role to those who know how to use them. We have reached a new inflection point in the tools and measures required to be a successful marketer in the local marketplace. Henceforward, those who take effective action online will start seeing significant advantages in attracting new customers.
A well designed web site can fulfill a variety of roles and be useful to its users. The main reason a business wants a good web site is to attract and serve potential customers, particularly new ones. Google place pages will soon dominate that role.
What was once done by Yellow Pages will now successfully done with a Google Places search.
People like to use the easiest tool to solve their needs, including their need for locating goods or services. That used to mean looking up "plumbers" or what ever in the Yellow Pages.
Today, the majority of people do that search online. Most use Google.
Google wants to replace the Yellow Pages recognizing that businesses are willing to pay high advertising fees to get active prospects. This remains true today with the online searcher.
The business that is smart enough to take action today is in essence getting the equivalent of an high-priced Yellow Pages ad for free.
To get organizations to fill out their listings as fully as possible, Google rewards those who do by giving them a higher ranking on the Google Map than those who only to a partial job or fail to do it at all.
Getting a top ranking often means money to a business. The higher your business ranks, the more calls you will get when compared to to the others in almost all cases. As a general rule you will get more business by being higher ranked, and a quantum more calls than if you are on the second page of results.
Today, for many businesses in many communities across the world the word is just beginning to get out. In thousands of niches, in thousands of communities all that is required to get to the top of the seven businesses displayed is to claim your page and get it filled out properly.
This opportunity is dramatically increasing the need for reliable Google places page information.
Too many businesses think they are already doing everything they need, to remain in the top seven in their markets. They need to understand that they need to not only completely fill in their listing, but also show up on Google's competitors. In due course a variety of factors beyond merely completing a listing will come into play on the listings. We know Google wants to see businesses listed on other directories as well, including their competitors. Those of us who take a look at the available Google places page info know that reviews from customers will play a strong role in the rankings as time goes on.
The world of advertising and marketing is changing dramatically in terms of the technology used by the prospective customers. The business persons situation have not. A local business need to be where the customers are, or where the customers are looking. And that means a business must be visible when their prospective customers to a Google Places search. It is worth your while to learn as much Google places page info as you can.
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